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Podcast Marketing & Distribution

Podcast Marketing & Distribution

From SEO-optimised show notes and scroll-stopping video clips to distribution, paid ads, and sponsorship media kits – we handle the heavy lifting so you can just hit “record.” We have experience with Acast (including Ads), Podbean, Spotify (including Ads), Apple Podcasts, Audible, and YouTube. 

Our Approach

Every podcast is unique. Whether you publish weekly, fortnightly, or in seasonal batches, we build custom marketing workflows that fit your production rhythm.

We extract key highlight clips for social media – either via transcript working directly with your editor, or we can clip them ourselves, optimise your episode metadata for search, run targeted ad campaigns, and engage with your growing community – giving your podcast maximum reach across every platform.

Case Study

Building a Cross-Platform Audience of 40,000+ in Under 15 Months.

A Bunch of Therapists Podcast goes behind the doors of the therapy room, turning candid conversations with mental health professionals into powerful revelations about the human experience – from both sides of the couch.

We partnered with the team to manage their multi-channel distribution, social media strategy, video clip creation, and audience growth across every major audio and visual network.

The Results at a Glance (as of August 2026):

  • Cross-Platform Audience: 40,426 total followers & subscribers across 6 core channels.

  • Spotify Growth: 32,650+ all-time plays and 6,500+ consumption hours, ranking in the Top 10% of videos on Spotify in 2025.

  • YouTube Authority: 18,600+ subscribers with 232,000+ full episode views and 407,000+ Shorts views (best-performing episode reached 47,600 views).

  • Viral Organic Reach:

    • TikTok: 1.08M total views with 10,400+ followers (top video reached 107,800 views).

    • Instagram: 803,000 total views and an impressive 4.29% engagement rate (top Reel reached 74,800 people organically).

    • Facebook: 619,000+ views and 13,100+ page visits.

    • LinkedIn: 73,000+ impressions with a strong 2.76% engagement rate within a professional demographic.

Podcast Marketing & Distribution Retainers

Full Management & Growth

Price: £2,300 + VAT / month (Rolling monthly retainer, no 12-month lock-in)

Usually Suits: Fortnightly shows wanting end-to-end management, complete distribution handling, and high-frequency social promotion.

Content & Distribution

  • Clip Selection: Reviewing provided transcripts/assets to select high-impact highlight clips (raw audio/video to be supplied 7 days prior to drafting).

  • SEO Show Notes & Metadata: Writing search-optimised episode titles, comprehensive show notes, and creating 3x custom YouTube thumbnails per episode.

  • Full Hosting & Distribution: End-to-end scheduling and publishing of fortnightly episodes across Spotify, Apple Podcasts, YouTube, Acast, and more.

  • Host Cross-Posting: Sharing new episodes directly to designated personal or company profiles (e.g., LinkedIn or Facebook).

 

Social Media & Community

  • Multi-Channel Publishing: Up to 7 posts per week across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, and Community Posts.

  • Active Community Management: Reactive comment and inbox monitoring on key working days (Tue–Thu).

  • Paid Ads Management: Setup and management of paid campaigns across social or podcast networks to drive listener acquisition (suggested ad spend of £800/month paid directly to ad platforms).

 

Strategy & Operations

  • Monthly Analytics & Review: Clear reporting on listener growth, engagement metrics, and channel performance.

  • 1-to-1 Strategy Meeting: Monthly 60-minute call to review growth stats and align on upcoming episode themes.

  • Sponsorship Media Kit: Monthly updates to your pitch deck/media kit with current download stats for sponsor outreach.

  • Platform Liaison & Credits: Technical RSS/distributor support plus up to 2x creative task credits per month (e.g., sponsor scripts, custom promo assets).

Core Podcast Marketing

Price: £2,000 + VAT / month (Rolling monthly retainer, no 12-month lock-in)

Usually Suits: Podcasters who handle their own distribution/hosting uploads, but want comprehensive marketing, clip selection, and paid growth support.

  • Transcript & Clip Selection: Curating key highlights for maximum social media engagement.

  • SEO Show Notes & Assets: Optimised titles, descriptions, and 3x custom YouTube thumbnails per episode.

  • Multi-Channel Social Strategy: Up to 6 posts per week across all primary social channels.

  • Community Management: Active comment and inbox monitoring (Tue–Thu).

  • Paid Advertising Management: Strategic ad management to drive targeted list growth (£800 suggested media budget).

  • Full Strategy Suite: Includes the 60-minute monthly strategy call, performance reporting, media kit updates, platform liaison, and 2x creative task credits per month.

 

Podcast Essentials & Maintenance

Price: £1,700 + VAT / month (Rolling monthly retainer, no 12-month lock-in)

Usually Suits: Shows publishing every 3 weeks that need steady, low-stress management and consistent social visibility.

  • Show Notes & Thumbnails: SEO-optimised episode metadata and 3x custom YouTube thumbnails per episode.

  • Distribution & Host Promotion: Full episode scheduling once every 3 weeks across all main platforms and host profile cross-posting.

  • Consistent Social Content: ~3–4 posts per week (every other day) across Instagram, TikTok, LinkedIn, Facebook, and YouTube.

  • Community & Ads: Reactive inbox monitoring plus strategic paid ad campaign management.

  • Reporting & Operations: Includes monthly analytics reporting, 1-to-1 strategy call, media kit updates, platform support, and 2x creative task credits per month.

 

Out Of Scope & Ad-Hoc Requests

Need extra help with sponsor negotiations, event setup, or special production tasks?

Anything outside your core monthly retainer is billed at our standard rate of £50 + VAT per hour with prior quote approval – so you never get surprise invoices.

 

Ready to Grow Your Show?

Tell us a bit about your podcast, your recording schedule, and where you need support.

We’ll set up a friendly chat to build a package that fits your exact goals.

Get in Touch

Please let us know a little about what you’re looking for. The more information the better! 

If we think we can help, we’ll invite you to a virtual chat where we can discuss the options. 

Our one off packages start from £500+VAT, and our monthly rolling packages start from £450+VAT. 

If you’re charity or CIC, we may be able to offer you a discounted rate. 

We aim to get back to you within 24 working hours.