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Marketing Strategy & Plans

Marketing Strategy & Plans

Guessing is an expensive marketing strategy.
Our plans are clear, actionable, and bespoke to your goals.

If you’re tired of posting randomly, throwing budget at ads without a plan, or wondering which channels are actually worth your time, our one-off strategy packages give you a practical blueprint to follow so every piece of marketing has a purpose.

Our Approach

Strategy You Can Actually Execute.

We don’t hand over 80-page, overly theoretical PDFs that sit in a folder collecting digital dust.

Our marketing strategies are actionable, straightforward, and built around your real-world capacity, budget, and business goals.

Whether you’re running marketing in-house or handing it to a team member, you walk away with exact recommendations, clear schedules, and the direction needed to drive real results. 

“I am absolutely delighted with the level of detail Grace and Sam put into delivering my online strategy. I am very happy to recommend and would certainly use again.“

Personal Stylist, UK

Strategy Packages

Multi-Channel Marketing Strategy

Price: £1,450 + VAT (Standard) | £1,150 + VAT (Charity / CIC Rate)

Timeline: 3–4 weeks turnaround

Usually Suits: Businesses looking for a full-funnel digital strategy connecting organic social, paid media, SEO, email, and website conversion.

  • Market & Competitor Analysis: Deep dive into up to 4 key competitors, market positioning, and clear differentiation points.

  • Full-Funnel Journey Mapping: Customer journey blueprint tracking touchpoints from initial awareness straight through to conversion (purchases, bookings, visits, or donations).

  • Cross-Channel Integration: An integrated plan covering social media, Google/SEO recommendations, email marketing, and video/photography direction.

  • Assets & Roadmap: Full SWOT analysis, target market definitions, custom Canva content templates, ROI measurement framework, and a high-level 3-month digital calendar.

  • Channel & Analytics Audit: Comprehensive strategy walkthrough call plus an in-depth audit of your website analytics and active marketing backend.

  • One Virtual Hour Call: To run through your strategy and answer any questions. 

 

Social Media Strategy

Price: £950 + VAT (Standard) | £750 + VAT (Charity / CIC Rate)

Timeline: 3–4 weeks turnaround

Usually Suits: Brands needing targeted organic engagement, clear content direction, and a practical roadmap for social ads.

  • Competitor & Benchmark Audit: Analysis of up to 5 competitors or industry inspirations (looking at content pillars, SWOT, and active ad strategies).

  • Strategic Positioning: Clear channel recommendations, target audience personas, core content pillars, and brand-voice guidelines.

  • Ad & Channel Roadmap: Platform prioritization, suggested ad spend budgets, and campaign concepts tailored to your seasonal or business goals.

  • Implementation Toolkit: Recommended posting schedules, KPI tracking framework, key creative ideas, and a 60-minute strategy walkthrough call to review everything together.

  • One Virtual Hour Call: To run through your strategy and answer any questions. 

 

Exclusive Add-On: The 12-Month Campaign Calendar

Price: £750 + VAT (Standard) | £600 + VAT (Charity / CIC Rate)

Timeline: 2 weeks (following strategy completion)

Note: Exclusively available to clients who have completed a Social Media Strategy or Multi-Channel Strategy with us.

An operational execution roadmap that translates your overarching strategy into a full year of actionable, stress-free marketing campaigns.

  • 1-to-1 Planning Session: A 60-minute call to map out key dates (product launches, seasonal peaks, events, fundraising drives, or national awareness days). (Can be completed via a structured email questionnaire if preferred).

  • Year-Round Content & Campaign Map: A complete 12-month calendar setting theme priorities, campaign hooks, key messaging, and distribution channels for every month of the year.

  • Resource & Channel Breakdown: Clear guidelines on exact timing for deploying paid ads, email pushes, or on-site content to support each campaign phase.

  • Implementation-Ready: Formatted for direct, seamless hand-off to your in-house team or internal marketing lead.

 

Ready for a Clear Plan of Action?

Please fill in our Contact Form and tell us a bit about your business, your current channels, and what you want to achieve. We’ll set up a relaxed, zero-pressure virtual chat to talk through which strategy package fits your needs.

Get in Touch

Please let us know a little about what you’re looking for. The more information the better! 

If we think we can help, we’ll invite you to a virtual chat where we can discuss the options. 

Our one off packages start from £500+VAT, and our monthly rolling packages start from £450+VAT. 

If you’re charity or CIC, we may be able to offer you a discounted rate. 

We aim to get back to you within 24 working hours.